What is a microsite and when do you need one?
Many business or marketing objectives require landing pages. It's useless to have a user come to your website ready to purchase if the landing page is inadequate for that purpose. Microsites offer a fast, cost-effective, and customizable solution for your campaigns with a higher conversion rate, because there is less chance of bounce rates on a landing page.
We start with an expert consultation to assess the business objectives and benefits. We help you design and develop your brand image and formulate the visual and content of your message. If required, we create multiple versions (e.g. for A/B testing) and develop the right version of the microsite for each campaign.
Landing pages, campaign pages can be created using one of the popular CMS or as a result of a custom sitebuild process. Our backend team is happy to add API, database, data collection modules behind the microsites. The sites can be integrated with on-demand campaign management, newsletter, or CRM systems, or with the company's ERP modules. The goal is to create a site that supports your business processes as efficiently as possible and converts visitors with good efficiency.
For campaign page analytics, we are happy to work with your marketing team to incorporate the metrics they require. If required, we can also create custom analytics, conversion metrics, or even managed PPC campaigns, ads on Adwords, Facebook, or Instagram.